Dale W. Berry has provided commerical illustration services for a variety of businesses, creating logos, icons, and even the occasional tattoo.

Dale's clientele has included 20th Century Fox (where he created icons for studio software applications), Clear Channel Communications, Warner Brothers, and The Magical World of Ray Lum, professional illusionist. In addition, he has provided designs and illustrations for various print, stage, film, and advertising media.


The Wild Hare

Dale W. Berry is the creator of the successful Wild Hare logo for the legendary hard rock station 103.7 FM KRZR in Fresno, California:

Dale's contribution to the strong brand identification that KRZR enjoyed is found in the February 18, 2005 issue of Radio & Records, where Director of Programming E. Curtis Johnson gives Dale Berry full credit as the only artist to create original designs for the Hare shirts, from the first Hare logo in 1991 through 2010.

List of Wild Hare shirts

A partial list of Dale's designs


In addition, Dale created many of the station's bumper stickers, billboard, print, and product art, as well as providing the designs for two inflatables, each over two stories tall, seen at station events!

Dale's artwork and commentary are featured in the documentary film Long Live the Wild Hare: a Rock Radio Story.

More Hare bumperstickers and inflatables